With users increasingly worried about the centralization of traditional platforms and the probability of verification, the idea of decentralizing social media platforms has once again had a great impact. Even Mike Dorsey, the former CEO of Twitter, announced the promotion of decentralized alternatives to Twitter.

Cointelegraph interviewed CEO Rick Porter of DSCVR, a decentralized social media startup, about the potential for the platform to change the way users interact and share information online. Decentralized social media platforms also provide "the potential for users to make decisions about their specific content, their data and overall monetized placement," Porter said. "

Porter also believes that decentralized social media platforms can generate profits for platforms and users. From its point of view, they can make money and make profits by "locally flowing through his dynamic passwords and digital currency". He explained:

This buying and selling fee provides a great opportunity to change the traditional advertising-driven social media monetization placement, and also provides users with the feeling of no advertising.

The CEO mentioned that fragmented social media platforms provide creators with the probability of promoting products and monetizing content. "this will fundamentally copy the advertising revenue opened up by traditional social media, while providing more possibilities and rights income for content producers on the platform." He stressed:

"the data encryption component of decentralized social media enables better and more personalized advertising technology, allows users to select assets and payments, and allows users to precisely manipulate the browsing form of this information."

According to Porter, the Web3 social media platform takes embedded products, popular product marketing, self-media advertising to a new level and further democratic construction. Advertisers can use irreplaceable tokens (NFT) as a way to embed new products, or as a way to reward their more loyal customers. Such advertisers will want to collaborate with the local community of the relevant originators, and Web3 advertising technology will enable such creators to prove that their community is particularly suitable for advertisers.

When it comes to the challenges facing fragmented social media startups, Porter shares:

"it's not easy to build a chain brand," he said. Compared with the Web2 boss, the Web3 social media platform has built a new technology stack with a much smaller team. From this point of view, it may be a test to expand at a lightning speed enough to meet the needs of users and to provide every Web2 user with the efficacy and standardization they want.

On the issue of regulation in a fragmented social media ecosystem, Porter said: "controls are likely to exist to protect user data and personal privacy, or to avoid the spread of false reports. There are specific provisions, and common recognition of social development, this is also a healthy life. However, he declared, "the development of technology is generally faster than policies and regulations, which is why it is very important to provide users with tool rights to help control the platform and his community itself." Porter believes that decentralized autonomous organizations are likely to be a form of self-control and decision-making as a group, rather than leaving everything to outsiders or powerful themselves.

Thanks to the blockchain app, the well-known social media layout is likely to soon turn into empowering users in creative ways.