A new study by the old chauffeur tower illustrates the necessity of embedded financial features in today's financial technology world. With online shopping and digital payment becoming the norm, this study illustrates some important drivers of the seamless splicing user experience.

Embedded finance is a new type of mobile software distribution, which cooperates with financial infrastructure construction service providers to include financial services projects in the current ecosystem of new products. More common embedded financial services include financial institutions, loans, commercial insurance, payments and well-known brand bank credit cards.

According to this study, prompt payment and judging the ease of use of payment options are the most important factors for having a satisfactory online shopping experience. The lack of preferred payment method or friction in the payment process is an important reason for the poor consumer experience, with nearly 49% of respondents indicating that he may stop shopping if he encounters various problems.

Humanized service has become one of the key features of embedded finance, which is also valuable and can be improved by caring for different types of demographic data. For example, 54% of foreigners prefer comprehensive value-added services such as equity financing and insurance. Participants in Generation X were the most satisfied with their individual salaries, while participants in Generation Z and baby boomers were rated lower.

Satisfaction reward, frictionless payment and same-page payment are some of the best embedded functions recognized by the interviewees.

Although password companies are slowly trying to integrate embedded financial functions, whether bank credit cards or loans based on passwords, the study provides insights into targeting and access to target groups. Cryptographic companies have been practicing satisfaction rewards and helping popular companies integrate such embedded financial services projects using blockchain technology.

During the next big bull market, there will be an influx of institutional investment in the digital currency ecosystem. Some of the most valuable Fortune 500 companies and traditional financial derivatives have also joined the password fashion trend to give people a glimpse into the use of popular passwords.

But there is still a long way to go to focus on making data encryption a daily driver for retail customers. The research on embedded finance can help passwords get inspiration from popularity and execute it with password connection products to provide a good user experience.