The rise of the meta universe undoubtedly opens the door to the future of communication through digital avatars. As it becomes more and more popular, it is not surprising that there are many large AR companies seeking to open their own paths in different areas of the meta universe. However, do you know who is the leader of this meta cosmic race? These AR companies are changing the meta universe before us.

1、Meta

For many meta universe enthusiasts, it is not surprising to see Meta in this list. Meta, formerly known as Facebook, changed its name in October 2021. The goal is to shift its focus from social media platforms to the virtual universe. With the launch of Horizon Worlds, a free online video game using virtual reality technology; Meta has taken a big step forward in developing the meta universe with hundreds of other companies.

Mark Zuckerberg, founder and CEO of Meta, said, "Our hope is that the meta universe will reach 1 billion people in the next decade."

The platform aims to provide users with a positive construction experience, not just spectators. By creating virtual characters and entering the virtual world, you can participate in various activities through immersive virtual experience, such as working meetings, concerts, parties, sports events, etc. Since the launch of Horizon Worlds, Meta has been encouraging its users to use Horizon's build tools to create new spaces in the meta universe. The company hopes to host billions of dollars of digital commerce and provide employment opportunities for creators and developers everywhere.

2. Invista

3D workflow has become the basic element of many different industries. With the launch of Omniverse open beta in December 2020, Nvidia has taken the first step in promoting the development of the meta universe.

Richard Cai Qiufeng, general manager of Nvidia Omniverse, said that omni verse aims to "unify 3D" and find "a common way for people to work together, whether they are in a room or on the earth".

In Nvidia Omniverse, content creators can now collaborate to create 3D digital content in real time. At present, Omniverse has more than 30000 users from different industries, including architecture, engineering, product design, game development, robotics, entertainment, and so on.

3. Tencent

Tencent is an internet-based multinational entertainment and technology group, headquartered in Shenzhen, China. As one of the highest income multimedia enterprises in the world, it is not surprising that Tencent has become the leading force in the development of the global meta universe. This Internet giant joined the meta universe competition in early 2022 and created the so-called "extended reality" department.

This technical expert group aims to develop hardware and other services for the meta universe. At first, there was little public information about the department. Reuters revealed that as its first meta universe project, Tencent's extended reality department is developing a meta universe optimized headset. In addition, Tencent aims to contribute to the Metauniverse through its game development department, Tencent Games.

4. Microsoft

In Microsoft's meta universe, the digital representation of people, places and things must be lasting, and the gap between digital and reality must be bridged. Microsoft has become one of the biggest contributors to the Meta universe by supporting Meta development applications. The technology giant has also teamed up with Qualcomm to develop virtual augmented reality chipsets.

At the Microsoft Build 2022 Conference, Microsoft convened a group of experts to discuss the company's next action on the meta universe. Although many interesting topics have been discussed, it is clear that the company's personal meta universe strategy focuses on the team and their collaboration platform. In a word, Microsoft's goal is to provide users with a beneficial software experience on all devices.

conclusion

As we have seen, the meta universe is affecting many different industries. It is natural to see leading technology companies adjust their work processes to accommodate new technology trends. So far, we have only touched the surface. However, it is exciting to think about what opportunities the meta universe will bring in the future.