Coinbase has gained visibility by touting its user-friendly cryptocurrency trading center and self-managed wallet. However, as the Web3 industry continues to expand, the company is looking forward to bringing more people on board.

There are many test cases for cryptocurrencies, and builders in the Web3 industry are finding new ways to use them every day.

Based on recent market volatility, some may be skeptical about the market prospects for cryptocurrencies -- especially when winter drags on like the longest season outside Westeros -- but Coinbase is looking forward to the future.

JessicaWillams, head of brand partnerships at coinbase, told the boardrom that cryptocurrencies can also be used as store of value or exchange in the wider Web3 ecosystem.

"Cryptocurrencies will continue to be an integral part of Web3 as it is integral to many decentralized applications and blockchain protocols," Willams said. As Web3 technology continues to mature and become more widely available, cryptocurrencies are likely to play an important role in its development and use."

Coinbase recently released a report on the future of the crypto market this year. The data cryptocurrency exchange identified three key thematic styles that are expected to be the most popular in 2023:

Investors turn into quality assets

Creative destruction ultimately leads to opportunities and challenges

Guiding fundamental reform and innovation in the next cycle

As data encryption is an important level of Web3's upward movement trajectory, Boardrom and Willliams mentioned the Boardrom world Coinbase's approach to Web3 trends in 2023, as well as their company's measures and key areas to meet the increasing market demand.

Sports and cryptocurrencies

The organic chemical synergy between sports, cryptocurrencies and Web3 has some growth potential at the junction here. Some of the test cases mentioned by Williams are dynamic password automatic doors, fan engagement, and POAP(attendance confirmation protocol), suitable for sporting events.

"Overall, the intersection of sports and cryptocurrencies could offer many benefits, including new ways to interact with fans and team communities, efficiency, reliability and accessibility," Williams said. .

According to Williams, sports can use Web3 technology in the following ways:

Dynamic password automatic door: Dynamic password automatic door is suitable for further access control system sports games or sporting events feel additional features. We will see more teams and players selling NFT, suitable for VIP feel, press conferences and other value-added services to enrich the colorful sports experience for fans.

POAP: Just like every kid who saved ticket fees for sports in the 90s, blockchain attendance confirms that it will soar in sports as football teams and leagues look to attract fans and support the collection of POaps for mid-downstream games.

Fan engagement: Web3 technologies, such as decentralized application software and blockchain protocols, can potentially provide sports fans with a new, more interactive and engaging way to connect with their favorite teams and players.

Crowdfunding projects: Web3 technology facilitates themed campaigns for professional teams or event crowdfunding projects, allowing fans to instantly contribute to the success of their favorite team.

Social networking: A decentralized social platform built with Web3 technology gives fans greater control over their data and allows them to interact directly with their favorite athletes and professional teams.

Virtual reality technology :Web3 technology can create virtual reality experiences for sports fans that make them feel like they are part of the sport, even if they can't coach it in person.

BREAKING: The Brooklyn Nets have filed registered trademarks indicating their desire to become the first NBA football team to enter the metacomph concept.

Bet money

Last year, mobile gaming startups attracted the most VC attention of any Web3, so it might be interesting to see what these companies build. There are many forms of NFT application in the ecosystem of Web3 founder games. Sorare, for example, has built a fantasy football mobile game that allows users to use NFT player card trading and trade management methods, much like a football team. DraftKings, SimWinSports and WorldChampionFantasy have similar business models; Some even work with the most popular NFT companies.

"With the steady growth of blockchain options in the gaming industry, it could have a significant impact on the future development of gaming, with mobile gaming NFT becoming a widely marketable and meaningful property," Williams said. Web3 will change the way game companies and gamers operate."

Williams mentioned Coinbasee Pay, Wallet, and Node as ways to turn NFT into mobile gaming property.

"Blockchain, as a decentralized and powerful Web3 service platform, brings many benefits to game developers, such as improved security, improved access to and control of in-game property, and easier implementation of in-game transactions with a higher level of security," she said.