"Web3" and "Metauniverse" may be the most popular buzzwords in 2022. In marketing jargon, advertising, and news reports, the concepts of Web3 and the metauniverse are always tied together, but it has to be said that there are reasons for the frequent confusion between the two. Because they are new technologies with vague definitions and are called the future of the Internet, they are welcomed by venture capitalists. The following content will answer for you.

1、 From the perspective of data, the development of the metauniverse

Their connection at the technical level is the most important and easily overlooked. Metauniverse: and how it will completely change everything., Among these users, 1074 users interact with the platform smart contract.

Everyone pays attention to the fact that customers do not make full use of the platform. Three functions of the Web, because only about 1.9% of active users per month. Decentraland chain activities. The Sandbox is not much. CoinDesk pointed out that the Sandbox has 522 "active users" in the same period of Decentraland's "daily life" 38. The Sandbox I didn't disclose the total amount of my activities on the chain, but in the subsequent tweet, it said that the platform has 39000 daily active users and 201000 monthly active users. Assuming that the 522 indicator points to The Sandbox has accurate chain activity data every day, this means that only 1.3% of the users of the platform. Web3 functionality.

Deloitte, founded in 1845 in London, UK, is one of the four major accounting firms and a leading professional service agency. Decentraland and The Sandbox each have 56000 and 200000 MAU (monthly active users), far behind competitors Zepeto (20 million MAU), Fortnite (80 million MAU) and Roblox (202 million MAU).

Therefore, although some platforms will try to closely combine Web3 with the metauniverse (technically), the actual data shows that the situation is not as they wish. At the same time, the standard metauniverse platform continues to dominate the list. Ironically, the number of monthly active users of HorizonWorlds, a metauniverse platform launched by Meta, is 200000, while the Sandbox is flat.

2、 The metauniverse market still needs to be explored slowly

But numbers don't tell everything. Adweek（paywall） (Adweek is a famous advertising special issue published by Nielsen Company, and is a top media. When we asked us what we think of Meta Universe advertising, its news content is rich, covering the market, media and advertising industry trends. We told them: For brands that need to contact more people, Decentraland and The Sandbox are not an appropriate choice. This view still applies. But what was not mentioned before These platforms are still valuable for brands.

If the brand is familiar. NFT, a specific digital currency and collection audience, then it is possible for Decentraland and The Sandbox to cultivate more success in the segmented and smaller consumer groups. For example, Netflix used to follow this idea. Decentraland advertised that Ryan Gosling's film The Gray Man starred. Gucci launched Gucci VaultLand and released VaultLandNFT in the middle of The Sandbox Metauniverse Center.

3、 Integrating web3 metauniverse will have a better prospect

The active users of Decentraland and The Sandbox rarely engage in on-chain activities, but this does not prevent the platform from engaging in on-chain activities. The three integration of the Web into the metauniverse, Roblox and HorizonWorlds, depends on a closed ecosystem. Decentraland and The Sandbox clearly hope to establish an open and interoperable metauniverse platform, so that users and creators can freely transfer their data, collection and other assets between the platforms.

Web3 can promote the realization of this vision, because it can ensure that the metauniverse is trustworthy and interoperable, thus reducing the occurrence of monopoly behavior. For example, the platform operator will take advantage of its monopoly position to impose unreasonable fees and force sales reduction. For example, Meta plans to levy a 47.5% virtual asset sales tax.

Of course, Web3 still has a lot to improve, such as low performance and poor customer experience. OBBYYUNG, CEO of MetaUniverse Investment Company and AnimocaBrands, a game publisher, said recently: "We should be realistic. This is not done overnight. We are building a 3D Internet, which may take 10 years or more."

summary

To sum up, although some platforms will try to closely integrate Web3 with the metauniverse (technically), the actual data shows that the situation is not as they wish. If we can solve this problem, the Web will become an important power to release all the potential of the metauniverse. Because they are new technologies with vague definitions and are called the future of the Internet, they are welcomed by venture capitalists.